What cause are you passionate about?
Currently, my passion is to contribute to sustainability and to be able to collaborate with the circular economy through our work. I identified an opportunity for improvement in my field: to give a sustainable destination to products that were destroyed, burned and/or buried due to trademark infringement. I am working on two sustainable campaigns that not only have a positive environmental impact, but also benefit lots of children, adolescents, and adults. The first one is called Score Green, it emerged in 2022 with the aim of giving seized counterfeit plastic products a second chance, through sustainable destruction. These plastic products are destroyed and transformed into basketball boards, to be donated to public schools, sports centres, clubs, squares and prisons. On the other hand, it seeks to train children, adolescents, and adults about the importance of sustainability, the reuse of waste and, at the same time, promote sports. So far, we have donated 26 boards and had already managed to change the lives of more than 4.000 children and more than 900 adolescents and adults throughout Uruguay. On the other hand, I am working on the “Entre manos” campaign, which was launched in 2023 with the aim of using counterfeit textiles to create items such as pencil cases, backpacks, tablecloths, placemats, etc., through the “Poyvi” technique, a Paraguayan artisanal technique from the 19th century. These items are donated to schools, hospitals or other institutions that work with vulnerable groups. In this way, we seek to train on the importance of the circular economy and recycling and, at the same time, promote women’s work. I also have another passion, that is supporting women and contributing to female empowerment. As head of a firm with an 70% female staff, I lead one of the most important law firms in Latin America, and among the few in the region with that percentage of women working as part of a team. As a director, I aspire to be an example by offering opportunities to women, reminding the world that we have great business capacity and potential.
In which organization are you involved and why? What does the organization do and how are you involved?
I am a mentor in the Sembrando program, which provides opportunities and assistance to new entrepreneurs who are starting a project or lack the resources to expand their businesses. I was invited to participate by the First Lady of Uruguay, Lorena Ponce de Leon. By doing so, I was able to promote female empowerment, considering that these women are working on their own and it is their business. In Uruguay there are few women-led businesses, which makes the situation far from being gender-equal. I am also the president of REDDER, a network of referents created during the pandemic, which aims to connect and create links between entrepreneurs. REDDER arises from the desire to build equity through interpersonal relationships and connections. The goal is that many women, wherever they are, may have someone to guide and assist them in their development in any field. Other goals include working on the issue of equity, bringing men and women together in the same conversation. I am part of the Sustainable Destruction sub-team of the 38th Annual Conference of MARQUES, Stockholm 2024. The objectives of the sub-team are recycling counterfeits. sustainable destruction of counterfeit products: legal framework and successful cases. I am president of the Chamber for Combating Piracy and Piracy and Smuggling, which works for the defense of intellectual property rights and combats informality in all its forms. I work daily on the “Score Green” and “Entre Manos” sustainable campaigns, which aims are, as I previously mentioned, to give seized counterfeit plastic and textile products a second chance, through sustainable destruction.
I am co-founder of Cervieri Monsuárez Foundation. It is an art organization in José Ignacio, Uruguay, founded in January 2024, that offers an extensive exhibition program that promotes both emerging and established artists. The Foundation was born out of its commitment to creativity and aims to promote the arts in Uruguay and the world. It seeks to promote art and its transformative power on people and communities. The Cervieri Monsuárez Foundation contributes to the Corporate Social Responsibility of the Cervieri Monsuárez firm.