IACC MarketSafe® SME Program – A Partnership with Alibaba
Now including all Lazada marketplaces in Southeast Asia
Dedicated Teams – Senior Level Commitment – Track Record of Success
The IACC MarketSafe SME Program is the result of a long-standing, strategic collaboration between the IACC and Alibaba. This one-of-a-kind program provides rights-holders with a streamlined mechanism for expedited take-down actions against infringing listings and sellers, complex issue resolution and special policies to address counterfeiters’ evasive tactics, and hands-on language support, including a team of dedicated, Chinese-speaking analysts. It also facilitates dialogue between brands and Alibaba to strengthen preventative measures and address policy concerns.
Thanks to the strong commitment from the IACC and Alibaba’s senior management, rights-holders can address emerging trends and issues on the platform effectively through the program.
New Marketplaces Included in IACC MarketSafe
Starting in 2024, the IACC MarketSafe SME Program has expanded its reach to include Lazada, a prominent e-commerce platform in the rapidly growing Southeast Asian region. The IACC MarketSafe SME Program extends its streamlined mechanisms for swift takedown actions and issue resolution to cover Lazada marketplaces in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Free One-Year Program
Thanks to funding from Alibaba, small and medium sized enterprises (SMEs) are eligible to participate in the program for free. This initiative supports small businesses lacking sufficient resources and manpower to effectively tackle online fakes by helping them develop the necessary know-how and exposure to better deal with infringing issues on Alibaba’s platforms (Taobao, Tmall, 1688, Alibaba.com, AliExpress, Lazada).
How Does the Program Work?
With an expedited registration process, streamlined take-down procedures, and an easy-to-use submission portal, the IACC MarketSafe SME Program provides all the necessary tools for rights-holders to achieve effective enforcement on Alibaba platforms. Each rights-holder is assigned a dedicated IACC analyst who assists in resolving communication/language issues and provides additional assistance throughout their participation.
Program Features:
Comprehensive Scope
- Program covers all Alibaba e-commerce platforms (Taobao, Tmall, 1688, Alibaba.com, AliExpress, and the six Lazada marketplaces)
Efficient and Expedited Enforcement
- Expedited takedown and registration procedures
- User-friendly in-house portal
- Reduced requirements for an actionable claim
- Standardized processes for submitting evidence collected through civil raids to provide to Alibaba for consideration in seller penalties on Alibaba platforms
- Ability to designate a third-party agent to act on brands’ behalf
- Dedicated IACC analyst to assist with language and communication challenges
Building Connections and Making an Impact
- Access to a dedicated team of IACC and Alibaba personnel with the authority and knowledge to influence and enforce protocols on each Alibaba platform
- Unique opportunities to develop a productive and sustainable partnership with Alibaba and participate in a rights-holder working group to provide input on the program, share information and best practices
Contact:
Please contact the IACC for any questions (Marketsafeinfo@iacc.org).
“You are a dream come true! I must say, I have never worked with a company/organization as accommodating and helpful as you. Major KUDOS!!!!”
- Frantic Stamper (SME participant)
“I HAVE TO write this email to appreciate your team’s great support. We may be the youngest customer for your team…1 week, but I believe we are one of your many happy customers. So far, in such a short period of time, we have already removed over 100 links. The overall experience is AWESOME, OUTSTANDING, EXCEEDED EXPECTATION and you name it.
- Liz Li, Global Channel Marketing Manager, Serta Simmons Bedding
"I know I say it a lot – but really the IACC is an incredible organisation. I am so grateful it exists, for the support we get, and for the advocacy that the IACC does on behalf of businesses trying to protect their IP. It has made a big difference to our enforcement efforts."
- Philippa Bergin-Fisher, General Counsel, Zimmermann (SME participant)
“I can’t sufficiently express how delighted we are to have been part of the MarketSafe Program and now on to Good-Faith with Alibaba. We would certainly be keen to be involved in any other such programs that you might be running, as I believe that a number of the brands that we work with would greatly benefit from this.”
- SnapDragon (service provider)
"Just to congratulate you because we are really happy with the platform. Our mood has changed, we don’t feel frustrated any longer and are motivated again to keep creating our designs!"
- Javier Acedo, Lausett (SME participant)