Join us for a new IACC Brand Member Chat Series designed for and led by member brands. Each session will focus on one topic facilitated by a member with the goal of fostering an exchange of experiences and information.

 

Moderator: Amber Lilly, Deere & Co

This virtual session will cover attendees’ experiences with marketing and sales of fakes on social media platforms, and how they are addressed. The discussion is geared toward members who have experience with online enforcement/social media platforms. Topics that will be covered include:

• Who are they and do they offer takedown processes?
  • Facebook (Meta)
  • Instagram
  • Twitter
  • YouTube
  • Others
• Process check – what brands are receiving more push back from the platforms and are you overcoming them?
• Point of contacts – who are you talking with?
• Trends – any new or concerning trends?

NOTE: There will be no presentations. We kindly ask attendees to actively join the conversation. Unless indicated as a 101 or beginner level session, the discussions will be at the intermediate/advanced level.