IACC Members-Only

Topic: Tracking and Taking Down Rogue Social Media Influencers: Learning From Successes and Failures

Speakers:

• Bharat Kapoor, Vice President, Online Brand Protection at Authentix 
• Rhodri Smith, Head of Global Brand Protection at Alliance Pharmaceuticals Limited

Overview:

This case study will feature speakers from Alliance Pharmaceuticals Limited and Authentix who will walk through how they tracked someone selling counterfeit pharmaceutical products online. The case study will describe how they conducted online/offline investigations and test purchases, and scanned over 500 e-commerce and social media platforms, including China-based platforms.

About the Series:

Our IP Enforcement Case Studies Series is a new line of engagement and learning opportunities focused on practical case studies in IP enforcement. The series will mainly be webinars and online discussions with potential for in-person sessions at IACC events. Each session will focus on a specific enforcement challenge and what was done to address the issue.

If you have any questions, please email Dawn Sgarlata at dsgarlata@iacc.org.