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Crane Authentication

Services Provided

Online brand protection, Product security and anti-counterfeiting technology solutions

Countries

Malta, Sweden, United States

Contact Information

Berna Swofford
Berna.swofford@cranecurrency.com
470.568.7423
1245 Old Alpharetta Rd, Alpharetta, GA, 30005-1807 United States

Region(s)

European Union, North America

Website

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Company Description

Crane Authentication is a wholly owned division of Crane Currency. Our secure label technology PROFOUND™ is a variant of the proven MOTION micro-optic technology used to protect banknotes. PROFOUND™ security labels provide a wide range of overt, visually engaging effects that help shield brands from counterfeiting and diversion, and instill trust in products that matter most to consumers worldwide.

Additional Information

Crane Authentication makes an overt technology that is visually compelling, hard to copy and easy to authenticate.  It’s usually used for product labels in combination with covert and digital technologies.  The objective is for the brand to use the technology to detect, prevent and deter counterfeiting and diversion, and to engage with their consumers.    Our experience comes from 145 years of supplying to the banknote industry. Prominent examples of micro-optic technology out in the wild are the thread in the $100 bill and the HP ink and toner labels. 

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